Leading tourisms officials are hedging their bets on the upcoming World Cup play-off between Ireland and France.

Executives in the tourism industry are hoping that the play-off between France and Ireland for World Cup qualification will bring a much needed boost to the Irish economy.

Tourism Ireland, Ireland’s tourist body, will be using football to tap into the French tourist industry, in the hope of enticing as many visitors to our shores as they can. The mass of tourists expected to arrive for the match will help various sectors, including the Irish car hire industry and the Irish hospitality industry. The campaign will be widespread incorporating the use of radio, newspaper and new media as part of their marketing strategy.