The budget set aside by the government for 2010 is set to increase by 2% from that of 2009, with over €155 million being invested. The government aims to use the money in order to promote Ireland as a leading tourism destination for 2010. This latest news is sure to inject hope into the flailing tourist industry, promoting growth in various tourism industries, such as car rental in Ireland.

The Department of Arts, Sport & Tourism is planning to roll out what they have called ‘imaginative initiatives’ in order to sell Ireland as a leading world-wide tourism destination. Additionally, the Finance Minister, Brian Lenihan, has announced plans to invest €22 million in 2010 towards tourist attractions in Ireland.