On the 27th of December 2009, Tourism Ireland began its interim marketing campaign in North America, costing a whopping $500,000 (or €350,000)!! This latest investment is aiming to boost the currently flailing Irish tourism industry, where Irish car rentals, businesses, hotels, restaurants and other tourist attractions have all suffered.

The project will use various forms of Media as marketing tools, including internet and television advertising. This campaign represents the first step in a longer promotional drive by Tourism Ireland, which when extended will also be targeting Germany and England. Tourism Ireland is predicting a 2% increase in visitor numbers as a direct result of their campaign.