Brand Logo Types
The CARHIRE.ie logo introduced in 2013 seeks to communicate quickly what exactly is offered by CARHIRE.ie. The logo is presented in two iterations, one with a blue background and one with a white background
![CARHIRE.ie Logos](https://carhire-ie.b-cdn.net/images/branding/carhirelogos.jpg)
Brand Colours
The key colours of the logo are blue (#0067bc) and grey (#7c7c7c).
![Branding Colours](https://carhire-ie.b-cdn.net/images/branding/carhirecolours.jpg)
Brand Fonts
On all print material, the Futura MD BT (bold italic) font is used. Futura as a font offers efficiency and forwardness, and was designed by Paul Renner in 1927.
![Futura Font](https://carhire-ie.b-cdn.net/images/branding/futura.jpg)
Website
On the website and all online text mediums, the Calibri font is used. Calibri offers subtly rounded stems and corners that become clearly visible at larger sizes.
![Calibri Font](https://carhire-ie.b-cdn.net/images/branding/calibri.jpg)