Brand Logo Types
The CARHIRE.ie logo introduced in 2013 seeks to communicate quickly what exactly is offered by CARHIRE.ie. The logo is presented in two iterations, one with a blue background and one with a white background
The key colours of the logo are blue (#0067bc) and grey (#7c7c7c).
On all print material, the Futura MD BT (bold italic) font is used. Futura as a font offers efficiency and forwardness, and was designed by Paul Renner in 1927.
On the website and all online text mediums, the Calibri font is used. Calibri offers subtly rounded stems and corners that become clearly visible at larger sizes.